TRIBECA

Visual

TRIBECA is a Bandung-based beauty brand known for pioneering uncompromising hygiene and service standards since 2010. For its new home on Jalan Cimandiri, we reimagined the brand into an urban sanctuary shaped by natural quietness, honest materials, and gentle human gestures. The refreshed identity embraces softness, clarity, and inclusivity—reflecting TRIBECA’s belief that beauty is presence, not perfection.

TRIBECA is a beauty brand based in Bandung, Indonesia, known for setting new benchmarks in hygiene and service quality since opening its first location on Jalan Sumatra in 2010. As one of the pioneers in the industry, they were the first to introduce medical-grade sterilisation through autoclaves for manicure and pedicure treatments, alongside a fully disposable tool system for each client. They also led the way in popularising hard wax and threading in the city, reshaping local beauty service standards.

As TRIBECA moves into its new home on Jalan Cimandiri, we were engaged to redefine the brand experience while continuing its long-standing commitment to innovation, safety, and customer care. The new concept builds on the idea of an urban sanctuary—a space shaped by natural quietness, honest materials, and human gestures. Inspired by the resilience of elements like bamboo, the visual language embraces softness, imperfection, and clarity, creating a brand world that feels grounded yet elegant. The visual identity extends this philosophy through a restrained colour palette and softened geometry. The logo features gentle asymmetry and subtle curves, reflecting the brand’s embrace of natural balance.

At the heart of the identity is a belief that beauty is presence: not binary, not fixed, and never exclusive. The design reflects TRIBECA’s conviction that everybody, every identity, and every expression of self belongs. The result is a brand and spatial experience that is calm, inclusive, and deeply human—elevating simple rituals into moments of care.

Year:
2025
Location:
Bandung, Indonesia
Photography:
Matter of Something

Services:
Interior Design
Branding
Logo Design
Creative Direction
Environmental Graphic Design
Digital Content