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NARA BAR

(GRAPHIC)

Vibrant, lively, fruity and fresh in one can of fruity soda water 🥤

Like the personality of a vibrant and young spirit, the main idea of Nara Bar is the combination of Japanese, Asian and contemporary modern cultures.

Inspired by contemporary Japanese design and culture, our graphic language is a carefully crafted collection of forms that reflects the vibrant life of Japan, drawing inspiration from the neon lights of Tokyo Street. Incorporating neon colours into our branding, we aim to evoke a fresh and uplifting experience, allowing the audience to connect with themselves and their spirit.

In our visual narrative, neon lights play a pivotal role, often synonymous with nightlife and urban environments. The pink neon symbolises the fleeting nature of the present moment, urging individuals to embrace the beauty and transience of their experiences. Philosophically, green neon is associated with change and adaptation, signifying an openness to change, personal growth, and accepting life's fluidity. Through this fusion of design and philosophy, our brand narrative seeks to engage and resonate with our audience on a deeper level.

Year: 2017
Location: Bandung, Indonesia

Services:
Branding
Graphic Design
Packaging Design

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