NARA Bar
NARA Bar
NARA Bar’s visual identity combines Japanese, Asian, and contemporary modern cultures into a vibrant graphic language. Inspired by Tokyo neon lights, fruity soda, and youthful energy, the branding uses pink and green neon tones to express freshness, change, and a lively spirit.
Inspired by contemporary Japanese design and culture, the graphic language is a carefully crafted collection of forms that reflects the vibrant life of Japan, drawing inspiration from the neon lights of Tokyo Street. Incorporating neon colours into the branding evokes a fresh and uplifting experience, allowing the audience to connect with themselves and their spirit.
In the visual narrative, neon lights play a pivotal role, often synonymous with nightlife and urban environments. Pink neon symbolises the fleeting nature of the present moment, urging individuals to embrace the beauty and transience of their experiences. Philosophically, green neon is associated with change and adaptation, signifying openness to change, personal growth, and accepting life’s fluidity. Through this fusion of design and philosophy, the brand narrative seeks to engage and resonate with the audience on a deeper level.