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Hok Chui

Hok Chui
Year
2019
Location
Bandung, Indonesia
Category
Commercial
Scope
Branding
Graphic Design
Packaging Design
Interior Design
Furniture Design
Hok Chui’s visual identity intertwines modern design with ancient Chinese traditions. Inspired by cranes as symbols of longevity, wisdom, fortune, and good luck, the branding uses cultural motifs, colour, and illustration to create a memorable identity rooted in heritage.


























As we integrate the graceful and majestic imagery of cranes, we aim to enhance the work’s visual aesthetics and convey a deeper connection to the rich cultural heritage they represent.    






Embracing China’s vibrant cultural tapestry, where symbols, colours, and motifs intertwine, the logo becomes a canvas of identity and heritage.    


When Modern Design Intertwines Ancient Chinese Traditions.

Using cranes is one of the ideas to add Chinese culture into our work; we believe the ideas of longevity, wisdom, and fortune in cranes can bring good luck and a positive impact to the brand.    

Embracing China’s vibrant cultural tapestry, where symbols, colours, and motifs intertwine, the logo becomes a canvas of identity and heritage. In every stroke, we craft a narrative that resonates authentically, forging a profound connection with the audience.    

As we integrate the graceful and majestic imagery of cranes, we aim to enhance the work’s visual aesthetics and convey a deeper connection to the rich cultural heritage they represent. This deliberate integration of cultural elements adds a layer of significance to the brand and fosters a sense of resonance and appreciation among the audience, creating a unique and memorable brand experience that transcends mere aesthetics.   Branding, graphic design, and packaging design by Matter of Something