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EIGER COFFEE

GRAPHIC

At its core, it celebrates the joy and camaraderie found in savouring a cup of coffee, making it the central and unifying theme that binds together diverse lifestyles and interests. Through the harmonious fusion of these elements, our brand seeks to resonate with a broad audience, inviting them to join us on a journey fueled by the love for coffee and a spirit of boundless exploration.

Our packaging features three distinct illustrations, each capturing a specific theme — adventure, mountaineering, and the vibrant energy of urban living in 1989. These illustrations are not mere decorations but visual portals into the worlds that inspire our beans. Unveiling the essence of each cup, our packaging invites coffee enthusiasts to connect with the diverse stories behind every blend, enhancing the overall enjoyment of our meticulously crafted coffees.

Fueling Adventure: Motorcycles, mountains, 1989 urban vibes—one sip of rich coffee at a time.

Brewing Creativity: Crafting the Visual Identity of Coffee Culture

In the realm of design, every project begins with a deep understanding of the client's needs and a commitment to research. However, this project was not just about creating a visual representation but about capturing the essence of a cultural phenomenon that transcended the conventional. Highlight the symbiotic relationship between design and culture and how the project not only met the client's requirements but also contributed to the broader conversation around the cultural significance of coffee.

The visual identity aims to seamlessly integrate these elements, recognising that coffee serves as a common thread that binds enthusiasts of riding, mountaineering, and the urban lifestyle of 1989. It communicates a shared passion for adventure, exploration, and the vibrant energy of urban living, all connected by the enjoyment of coffee as a central, unifying theme. The goal is to create a holistic cultural narrative where these diverse interests intersect and enrich one another within the context of a coffee-centric lifestyle.

Year: 2019
Location: Indonesia

Services:
Illustration
Graphic Design
Packaging Design

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