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Berdikari

Berdikari
Year
2026
Location
West Bandung, Indonesia
Category
Commercial
Scope
Branding
Identity System
Developed for Berdikari, a company with roots dating back to the 1970s, the project reinterprets the brand’s visual identity through a balance of heritage and contemporary design. Subtle references to historical letterforms and Art Deco typography informed the development of a custom wordmark, creating a visual connection to the company’s legacy while improving clarity and versatility. Through refined proportions and simplified details, the identity establishes a more confident and enduring presence. The result is a contemporary visual system that respects Berdikari’s origins while positioning the brand for its next chapter.

































Berdikari is a company established in the 1970s, carrying a legacy deeply rooted in Indonesia’s industrial growth. This project focused on reimagining the brand’s visual identity by bridging its historical foundation with a contemporary design approach. 

Subtle references to heritage letterforms and Art Deco typography informed the development of the custom wordmark, creating a sense of familiarity and cultural context without becoming overtly nostalgic. Through refined proportions, simplified details, and enhanced readability, these influences were translated into a cleaner, more versatile identity system. 

The result is a visual identity that feels modern, confident, and enduring while maintaining a meaningful connection to the brand’s origins. By balancing historical character with contemporary design principles, Berdikari is positioned to move forward without losing sight of the legacy that shaped its foundation.   Identity System for CV Berdikari
Visualisation by Matter of Something