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AIMNAO

The hallmark of AIMNAO's artisanal creations lies in the exceptional fluffy shokupan bread meticulously crafted through a combination of time-honoured hand-baking techniques, the use of high-quality flour and butter, and an individualised approach to each product. With their stupefying aroma and unparalleled taste, these breads are not just culinary delights; they are tangible expressions of a mother's dedication and a family's bond.

In the heart of the bustling city, nestled amidst the vibrant cultural tapestry, AIMNAO stands as a unique bakery, a culinary haven inspired by the rich traditions of Japanese culture and fueled by a mother's unwavering love for her children, Aimee and Naomi.

The graphic style of AIMNAO serves as a visual testament to this heartwarming narrative. The design, while simple, exudes versatility, capturing the essence of the baking process and the family's creative spirit. A lively child icon, a representation of the little Aimee and Naomi, adds a touch of innocence and happiness to the branding, aligning seamlessly with the bakery's core values.

Aimee and Naomi, mascot girl, perched atop a fruit. The girls use accessories representing diverse fruit flavours, helping customers quickly identify their preferred jam.

A whimsical touch to the AIMNAO experience comes in the form of a Japanese-inspired jam, where the illustration of an Aimee or Naomi mascot girl perched atop a fruit becomes an imaginative representation. The girl's accessories cleverly signify the diverse fruit flavours of the jam, creating a delightful visual cue for discerning customers seeking their preferred flavour. With their associations of joy and exuberance, these mascots become a charming way to appeal directly to the bakery's target demographic of children and families.

AIMNAO is a bakery that draws inspiration from Japanese culture and a mother's love for her children, Aimee and Naomi. Their speciality is crafting exceptional fluffy shokupan bread through hand-baking, premium flour and butter, and a personalised approach to each product. The delightful aroma and taste of their loaves of bread will bring joy and satisfaction to anyone who indulges in them.

Reflecting this concept, AIMNAO's graphic style features a simple yet versatile design that captures the passion and creativity inherent in the baking process. The lively child icon and elegant details capture the joy and innocence of childhood, perfectly representing AIMNAO’s heart and soul.

The design process, with a range of colour choices, allows for exploring numerous possibilities and refining ideas before settling on a final design, showcasing a thoughtful and systematic approach.

To whimsically represent a Japanese-inspired jam, an imaginative illustration features an Aimee or Naomi mascot girl perched atop a piece of fruit. The girl's accessories denote the various fruit flavours of the jam, aiding customers in locating their preferred flavour. These mascots, associated with joy and exuberance, make for an ideal appeal to the target demographic of children and families.

Year: 2023
Location: Bandung, Indonesia

Services:
Brand Identity
Graphic Design
Packaging Design

Photograph by Aimnao & Matter of Something

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