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AIMNAO

AIMNAO
Year
2023
Location
Bandung, Indonesia
Category
Commercial
Scope
Brand Identity
Graphic Design
Packaging Design    
AIMNAO is a bakery inspired by Japanese culture and a mother’s love for her children, Aimee and Naomi. Built around fluffy shokupan bread, thoughtful craft, and family warmth, the brand identity translates this story into a simple, joyful, and versatile visual language.    
In the heart of the bustling city, nestled amidst the vibrant cultural tapestry, AIMNAO stands as a unique bakery inspired by Japanese culture and a mother's unwavering love for her children, Aimee and Naomi.    










The graphic style of AIMNAO serves as a visual testament to this heartwarming narrative. The design is simple yet versatile, capturing the essence of the baking process and the family's creative spirit.    


















Aimee and Naomi, mascot girls, are perched atop fruits. Their accessories represent diverse fruit flavours, helping customers identify their preferred jam.    





The Japanese-inspired jam features Aimee or Naomi mascots perched atop fruit, with accessories signifying different flavours as a playful cue for customers.    



AIMNAO is a bakery that draws inspiration from Japanese culture and a mother's love for her children, Aimee and Naomi. Their speciality is crafting exceptional fluffy shokupan bread through hand-baking, premium flour and butter, and a personalised approach to each product. The delightful aroma and taste of their loaves of bread bring joy and satisfaction to anyone who indulges in them.    

Reflecting this concept, AIMNAO's graphic style features a simple yet versatile design that captures the passion and creativity inherent in the baking process. The lively child icon and elegant details capture the joy and innocence of childhood, representing AIMNAO’s heart and soul.    

The design process, with a range of colour choices, allowed for the exploration of numerous possibilities and the refinement of ideas before settling on a final design, showcasing a thoughtful and systematic approach.    

To whimsically represent the Japanese-inspired jam, imaginative illustrations feature Aimee or Naomi mascots perched atop pieces of fruit. Their accessories denote the various fruit flavours of the jam, helping customers locate their preferred flavour. These mascots, associated with joy and exuberance, create an ideal appeal for children and families.   Photographs by Aimnao, Matter of Something